More than half a million people in the UK now say they follow the vegan lifestyle, which has increased by 260% in the last 10 years. Additionally, a third of the population identifies as ‘flexitarian’, which simply means they are cutting down on their meat consumption. So Ocado did some digging and found which vegan products Brits are loving this year…
With huge numbers of people switching to plant-based alternatives to dairy products, sales of Alpro Unsweetened Almond Milk have risen by 2,343 per cent since 2015 – the equivalent of over 265k litres or around 3,300 baths full! Another hit with shoppers are the Linda McCartney’s Vegetarian Sausages and CO YO Natural Dairy Free Coconut Milk Yogurt, which have seen their sales soar by 2,000%!
Brits do love a treat every now and again, and with Christmas round the corner it’s no surprise that UK vegans are tucking into some comfort foods such as Alpro Vanilla Soya Custard (+1,142 per cent), Rakusen’s Non-Dairy Chocolate Digestives (+1,643 per cent) and Booja Booja Hunky Punky Chocolate Ice Cream (+2,756 per cent).
Vegan meat alternatives are also on the rise, as their sales increase by thousands of percentage points, as are sales of snacks such as Smoked Tofu and Cauldron Falafel.
Jacques Thudichum, Buying Manager – Chilled Prepared Foods at Ocado, says: “Consumer appetite for vegan-friendly foods in the UK is showing no sign of slowing down, as ‘flexitarianism’ emerges as the key trend of the moment. We’ve listened to our customers and have hugely expanded our vegan selection this year, adding new and exciting products each week to become one of our strongest categories.
“Whatever the lifestyle – whether fully embracing veganism or just looking to make some simple swaps – Ocado is committed to making these products as accessible as possible.”
Source: The London Economic.